9/17/2023 0 Comments Reviews unveiled marketing group![]() ![]() Hence, understanding how women think differently about money, and then introducing products that are intuitive to a woman’s needs and goals is the need of the hour. While women are instinctively great money managers and multi-takers, they often don’t have easy access to newer offerings. As and when the need arises, this product allows users to withdraw their funds instantly, without any exit load charges – for all withdrawals made after 7 days of the initial investment. Within the LXME App, users can conveniently deposit their savings which will be invested directly in Mutual Funds. LXME’s Gulluck, as the name suggests, serves as a digital piggy bank for women. LXME and DSP Mutual Fund partnered together to launch a product that is a perfect answer to this behavior while also passively introducing them to investments. ![]() With the findings, it became evident that women prefer to keep their money in locations that offer easy accessibility at all times. Only a mere 16% invested it in financial instruments. Designed with utmost focus on ease and accessibility, this product provides the perfect solution to a commonly observed women behavior that has come to light.Īs per LXME’s Women & Money Report 2022, it was found that 65% of women in India save their money in a Saving Bank Account and over 35% women keep it at home for emergencies. National, June 19th, 2023 – LXME, India’s first financial platform for women, in partnership with DSP Mutual Fund, launches LXME’s GULLUCK – a first-of-its-kind product in India that enables women to become Smart Savers of tomorrow. ![]()
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